These days, more and more digital marketers are realizing that creating great content is the key to keeping their target market connected in a way that promotes brand recognition and conversion. If you are trying to put these business-building processes in motion, it is important to know that there are several content optimization strategies you can use to make it happen. Here are three of them:
Make The Content Scannable
Nielsen Norman Group researched how people read on the web and their results showed that most people do not read content in entirety. Instead, people scan through it quickly to locate the information they want. To ensure that they can do this (scan) when reading your content, include textual elements. Some examples of textual elements include:
- subheaders;
- headers;
- bullet points; and
- calls to action.
Encourage Sharing
Half of the content optimization process is developing incredible blog posts and web articles. The other half is ensuring that as many members of the target market see the content as possible. One great way to accomplish this objective is by encouraging readers and viewers to share the content. You can make this process much easier by including “Share Buttons,” like we do here on DirJournal. Also, implement other encouragement techniques like “Click To Tweet” to add that level of fun, as well as that level of hinting for other people to share 🙂
Encourage Feedback.
Getting your readers involved with your content is one of the best ways to optimize brand awareness and increase the likelihood that they will make a come back to your site or blog. One simple way to get them involved is by requesting their feedback. This can be feedback regarding your website, your product line, or any other topic that is directly or tangentially relevant to your brand. One great way to obtain feedback from readers is by having them fill out questionnaires. You can then take the information they record in the questionnaire and use it to optimize your content and brand. You can also use it for another interesting blog article.
I have found a lot of success in requesting feedback while training individuals. It allows them to feel like they are a part of the bigger picture. In the same way, let your readers feel like they are a part of a bigger picture!
Conclusion
If you are serious about maximizing your content marketing endeavors so that you obtain an exceptional bottom line, the strategies outlined above can help you. Now, let’s practice a little of what we “preach.” What other tactics do see as successful in obtaining optimal conversion rates? Do share, if you can think of any that you would add to this list. If not, we will stick with these three and now it is time to start implementing them so you can obtain optimal conversion rates!
