Most Persuading and Scaring Examples of Negative Advertising

Advertisements may both encourage you to do something or to warn you against doing something. When an ad tells you what not to do, it is called “negative advertising”.

This type of advertisements usually refers to negative aspects of the product or action tackled.

This post is the collection of most persuading advertisements that show what is going to happen if you continue doing that, visualize the affect or the message:

Circumstances: what happens if you do that:

“Smoking causes premature ageing”

Visualization of the harmful effect:

“There is an easier way of committing suicide: try smoking”

Obesity is suicide:

images via Houston logo design

How non-organic food affects your organism:

Smoking harms your lungs:

Smoking looks disgusting:

“What we see when you smoke”

Visualization of the message:

“Please don’t lose control over your drinking”

“Non-smoking area”

“Don’t drink and drive”

“It’s a crime to drink and drive”

Adding humor:

“Hangover is dangerous”

Sensation:

 

“It’s no fun when you are dead: don’t drink and drive”

“Spare parts for humans are not as original as those for cars. Don’t drink and drive”

Sources: Ads Of the World, ChilloutPoint.com

ADVERTISING AGENCIES

Need advertising for your own business? Does your ad agency offer advertising services? Check out our directory of marketing and advertising agencies at these links:

Ann

View Comments